Sakroots is a print focused lifestyle brand.  I developed this print in collaboration with artist Nikki Pilkington which was used across our various product categories including tech, handbags and footwear.  I designed the handbags using heavy weight jute canvas in combination with a natural vachetta leather and neon embroidery details.  For the footwear collection I used printed neoprene with blown EVA molded outsoles to mimic the look of espadrilles but remaining waterproof.  I worked on styling and creating creative content for marketing and social media as well as for in store signage.